Our Story
Making motorsports accessible — and building a platform where business, relationships, and racing perform together.
Our Mission
With a team of motorsports and corporate business experts, we work hand in hand with our partners in identifying their key business needs, and create and execute the solutions from A-Z — lowering the threshold to get involved in the world of motorsports.
Ever since the first Indianapolis 500 held in 1911, the world of motorsports has stood for speed and innovation — both off and on the track. From breaking the 200 MPH barrier and developing safety technologies that have saved thousands of lives on public roads, to enabling exponential growth for Fortune 500 companies, motorsports has created an entirely new way to blend sports with business.
But the threshold for getting into the industry has not been easy for most companies. An entrepreneur in the healthcare industry for over 40 years, Don Cusick saw the opportunity to make the motorsports industry more accessible for all, and built Cusick Morgan Motorsports to open these opportunities.
Founded 2021
What Defines Us
01
Cusick Morgan Motorsports, founded in 2021 by entrepreneur Don Cusick, was created to make the racing industry more accessible to all. We create bespoke programs for our partners and unforgettable experiences that help you drive business.
02
We understand both the thrill of the track and the power of strong partnerships. Our team delivers programs that align business goals with the global reach of motorsports.
03
All our VIP events are set up for relevant people to build relationships and do business together. We create direct access to key decision makers within our networks.
04
In 2026, Cusick Morgan Motorsports enters INDY NXT by Firestone with a technical alliance with HMD Motorsports — fielding a two-car program and competing at the highest levels of North American open-wheel development racing.
Technical Alliance
Cusick Morgan Motorsports partners with HMD Motorsports in a technical alliance for INDY NXT by Firestone competition — combining operational excellence on track with Cusick Morgan's partnership and hospitality platform off it.
Meet the DriversProof of Partnership
See how brands have entered motorsport through Cusick Morgan Motorsports — through hospitality, access, and relationship-driven activation.
Series & Technical Alliance
Competing in INDY NXT by Firestone with a technical alliance through HMD Motorsports.
Technical Alliance
Partnership Intent
Explore how Cusick Morgan Motorsports connects brands with hospitality, access, and business relationships across INDY NXT, the Indianapolis 500, and beyond.
