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LOHLA Sport
Brand Access & Market Expansion
“The Indy 500 partnership with Cusick Motorsports was the highlight of our year. As a brand anchored in sport, but not motor racing, we flourished with a new found customer base who is passionate and sports-minded. In our own industry, golf being part of the Indy 500 increased our 'cool factor' exponentially leading to customer excitement, anticipation and interaction.”
A non-motorsport brand reached a passionate, sports-minded customer base through Indianapolis 500 partnership — increasing customer excitement, anticipation, and interaction.
Lisa O'Hurley
Founder & CEO, LOHLA Sport

