Indy NXT by Firestone Series
Indy NXT is North America's premier
Single-seater developmental series for the NTT INDYCAR SERIES, serving as a
"proving ground" for the next generation of racers and technologies before they advance to the top-level INDYCAR SERIES and the Indianapolis 500. CMM is proud to be a part of this circuit.
FS2
FS1
VIEWERSHIP HIGHLIGHTS
2025 marked a breakout year for Indy NXT by Firestone as a season of unprecedented exposure, with every session featured on live television across FS1 and FS2. The 2024 season only featured races available on Peacock and practice and qualifying available via INDYCAR Live.
5X
Races are delivering more than five times last year’s audience
1M+
Over 1 million unique viewers have watched a portion of an Indy NXT race this year
110K
Average viewers across the 2025 season on FS1 and FS2
SOCIAL ENGAGEMENT
156.8K
TOTAL FOLLOWERS
45.27M
IMPRESSIONS
14.3M
VIDEO VIEWS
1.29M
ENGAGEMENTS
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Indy NXT by Firestone social channels have grown by 42.8k followers since the start of 2025 – up 37.5% vs. 2024.
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It was a record-setting season for Indy NXT platforms across all key metrics. Video views are up more than 100% and engagements increased 65.5% year-over-year.
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A deeper focus on content creation and output led to an increase of 36.5% in total posts in 2025, most notably on Instagram and Facebook.
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Facebook (51.5k) and Instagram (46.3k) are Indy NXT by Firestone’s largest social platforms and consistently see the largest reach and engagement.
EARNED MEDIA HIGHLIGHTS
The advertising value equivalency for the year is up 21% over 2024 with a total of $485M, including an increase in race weekend ave up 15% over 2024 with a total of $197M. With all practice and qualifying sessions live on FS1 and FS2, the series has received unprecedented exposure, including consistent driver interviews and appearances.
KEY EARNED MEDIA COVERAGE
Our Partnership
Cusick Morgan Motorsports is proud to partner with HMD Motorsports.
Our Drivers
“Coming Soon” (until drivers are signed).